I started in design. An illustration degree in Southampton and Brussels taught me to make ideas visible before anyone builds them.
Then Apple. In London I managed product launches for Apple's EMEIA marketing team, timed to WWDC and keynote events, from Watch Series 3 to iPhone X and from the Nordics to Central Europe.
Then New Zealand. I did brand and CX work in Queenstown and ecommerce in Auckland, then spent six years at Brave, going from producer to Head of Digital and Growth, where I built platforms for clients, brought AI into how the agency runs and developed an always-on approach to CRO.
I also work directly with businesses that want brand, strategy, design and technology pulling in the same direction.