AI readiness

Your customers are asking AI first.

Most brands get back a vague, wrong or out-of-date answer, and that's what I fix.

Same question. Two answers. One conversion.

What AI tells your customer comes down to your brand, content and data, so have a go with the brands below.

  1. Pick a brand
  2. Flip Before and After
  3. See who converts

Tarn Outdoor, outdoor apparel

Customer asks AIWaterproof jacket for the Tongariro Crossing next weekend? Under $350, delivered by Thursday.
AI answersTarn Outdoor sells rain jackets, but I can't find waterproof ratings, current prices or delivery times. Here are three brands with clearer details.
What the customer doesBuys from a competitor

What the answer relied on

BrandProduct specs: Only in imagesPricing: Differs by pageDelivery: Hidden in an FAQ

All brands in this demo are fictional.

The AI Operating System

Turn AI into an operating advantage.

I build and embed AI capability into your business - introducing the right tools, workflows and ways of working to drive measurable commercial outcomes.

Weeks one and two

Find the opportunity.

  • Ask AI assistants the 20 questions your customers ask most.
  • Find where time, money and customers are lost across marketing, sales and operations.
  • Rank every opportunity by commercial impact and effort, then play it back to your team in one session.

Weeks three to eight

Build the workflow.

  • Choose the right tools for the job.
  • Build the top workflows with your team: content, product data, reporting, customer service.
  • Connect them to the systems you already use.

Weeks nine to twelve

Embed the capability.

  • Train your people to run and improve the workflows themselves.
  • Document how it works, in your tools, for your team.
  • Set clear guardrails: what AI does, what people check.

Every month after

Measure the impact.

  • Track time saved, conversion and revenue against the baseline.
  • A monthly check of what AI says about you.
  • Me on call when something new needs a second opinion.

Start with Find the opportunity.

You keep the findings, the ranked backlog and the 90-day plan, whether or not we carry on together. I only take on a few of these at a time, so spaces fill up fast.

Book a call

Fair questions.

Which AI assistants do you test?

Whichever ones your customers use, which is usually ChatGPT, Gemini, Claude, Perplexity and Google's AI answers.

Can my team run it without you?

That's the goal. Embed the capability is there so your people own the workflows and keep improving them, and I stay on call without getting in the way.

What does it cost?

Each stage is scoped on our first call and priced up front, and Find the opportunity is a fixed fee, so you'll have the numbers in writing before you commit to anything.

Let's talk.

Book a thirty-minute call or flick me an email.