Work.

Problems worth solving and what changed, credited to the teams I delivered them with.

Largest watchmaker in the world by revenue.Apple Watch onboarding, EMEIA

Apple EMEIA. Consumer technology.

Launches on keynote time.

The problem: Product and platform launches across many territories, all landing on the same immovable dates.
The solution: Managed launches for the Nordics, UK and Ireland, then Central Europe, and optimised onboarding for Watch Series 3 and iPhone X.
What changed: On time and on budget, with over 90% customer satisfaction.

Seconded via Argonaut Design.

Goodnature. Global pest control tech.

The problem: A world-leading product with an online store built for one market. International customers couldn't buy easily or help themselves.
The solution: Launched a global ecommerce platform and a customer knowledge base so buyers could self-serve before and after purchase.
What changed: International revenue up 82%. Self-serve usage up 45%.

Delivered with Brave.

+46%

Online sales up 46%.Unity Books

Unity Books. Independent bookseller.

The problem: Retail and trade customers were served through separate, manual processes.
The solution: Built a unified ecommerce platform with a B2B account application for schools and trade buyers.
What changed: Total online sales up 46%.

Delivered with Brave.

6/10

Six of the brand's ten best sales days.Mountain Jade

Mountain Jade. Handcrafted pounamu, jewellery and sculptures.

The problem: Getting new pieces online was slow and the platform limited what the brand could do.
The solution: Led a headless ecommerce replatform and a product-upload application for the in-store team.
What changed: Six of the brand's ten best sales days. Product-to-market time down 25%.

Delivered with Brave.

Living Culture. Outdoor living.

The problem: A store that underperformed on conversion, and hours lost to manual stock and fulfilment admin.
The solution: Replatformed the store and automated inventory sync, fulfilment and reporting.
What changed: Conversion up 50%. Average order value up 30%. Manual admin down 60%.

In-house, contract.

Also worked with

Book a thirty-minute call or flick me an email.