Insights.
Short, practical notes on brand, growth, technology and AI.
Latest. AI
Your customers are asking AI first. What is it telling them?
Search used to send people to your website. Now an assistant answers on your behalf, and most brands haven't checked what it's saying.
AI
The tool isn't the hard part. Embedding it is.
Most AI pilots stall after the demo, and it's rarely the technology that lets them down.
Ecommerce and growth
Replatforming without losing a sales day.
A new platform should lift sales, not stall them, and most of the risk is decided before anyone writes a line of code.
Brand
If you can't say it in one line, neither can AI.
Positioning used to be written for people, but now machines have to repeat it too.
Connected systems
Your tools don't need replacing. They need introducing.
Most businesses already pay for good software, but none of it talks to each other.
Design and experience
Design for the journey customers actually take.
Your journey map probably starts on the homepage, but your customers' journeys rarely do.
Get the next one.
One useful email a week.